Our Dedication

100% Clean. 0% Questionable

A Better Way for All

Our Commitment

From our core, we are first and foremost lovers of all plants and believe that the path to healing is just one great experience away. We are unapologetic in our standards, innovative in our recipes and function forward in our final formulas.

As we all know, the industry is a constant ever-changing force and we continually drive ourselves to become cured purveyors of this magical plant. This means rigorously evaluating and updating our standards to adhere with new industry practices as well as continuing to strengthen our internal standards, to provide a safe, clean product, every single time.

We continually push ourselves, and challenge the industry, to do more, and to do better. This rigorous screening effort is ongoing and never stops, as science, regulations and ingredient data continues to evolve. And we will continually monitor and survey international regulatory bodies, regulatory experts and scientific researchers in the field of toxicology, epidemiology, and sustainability for substances linked to adverse health effects.

Lastly, while all of our ingredients are sourced with a high standard of safety and quality in mind, it is well recognized — and accepted by regulatory authorities around the world — that incidental, extremely low trace levels of a chemical may inadvertently be introduced in a product due to the complexities of the supply chain and manufacturing process. At Prima, we work incredibly hard to minimize — but unfortunately, can’t eliminate — the potential that a product may contain trace levels of a chemical. With our testing protocols, we are focused to ensure the incidence of this is as minimal as possible.